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Marketing Coordinator B2C (Specialising in eCommerce)

Job Lead

Grace - Four Squared Recruitment

Grace Hartwell

Job Details

Date

14/05/2024

Salary

£28,000-£38,000

Location

Redditch

Contract

Permanent

Industry

Sales and Marketing

Reference

GH-1130

Job Description

Marketing Coordinator  B2C (Specialising in eCommerce)

£28k-£38k

Redditch

About Us: My client is a leading name in the cycling industry, dedicated to providing high-quality bikes, accessories, and cycling gear to enthusiasts and professionals alike. We are seeking a proactive and detail-oriented Marketing Coordinator with a specialisation in eCommerce to join our dynamic team. If you have a passion for cycling and a proven track record in driving online sales, we would love to hear from you.

Job Description:

The Marketing Coordinator (Specialising in eCommerce) will be responsible for planning, executing, and optimising online marketing campaigns to drive traffic, engagement, and sales through our eCommerce platform. This role requires a creative and analytical mindset to effectively manage our digital presence and ensure our brand’s growth in the online cycling market.

Key Responsibilities:

  • Develop and implement eCommerce marketing strategies to increase online sales and enhance customer experience within the cycling community.
  • Coordinate and manage all online marketing activities, including SEO, PPC, email marketing, social media, and affiliate marketing tailored to cycling enthusiast
  • Monitor and analyse website performance and user behaviour using tools such as Google Analytics, and provide actionable insights to improve conversion rates and user experience.
  • Manage and optimise product listings, descriptions, and images to ensure they are SEO-friendly and aligned with brand guidelines and cycling industry trends
  • Collaborate with the design and content teams to create compelling marketing materials and campaigns that resonate with cycling enthusiasts.
  • Conduct market research to identify new trends, opportunities, and competitive strategies in the eCommerce cycling space
  • Assist in the development and execution of promotional campaigns, including seasonal sales, product launches, and special events relevant to the cycling industry.
  • Maintain and update the eCommerce website, ensuring all content is accurate, up-to-date, and reflective of current promotions and new product arrivals.
  • Coordinate with external partners and agencies to maximise marketing efforts and achieve business objectives.
  • Prepare regular reports on the performance of eCommerce marketing campaigns and present findings to the management team.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum of 2 years of experience in digital marketing, with a focus on eCommerce.
  • Proficiency in eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads).
  • Strong understanding of SEO, SEM, email marketing, and social media marketing strategies
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects simultaneously and meet deadline
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Creative thinking and problem-solving abilities
  • Knowledge of HTML/CSS is a plus
  • Passion for cycling and a good understanding of the cycling industry is highly desirable.

Benefits:

  • Competitive salary
  • Opportunities for professional development and career growth.
  • Flexible working hours and the possibility of hybrid work.
  • A vibrant and inclusive work environment.
  • Discounts on products.
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